“Should We Bid FFP or CPFF?” – A Strategic Pricing Conundrum

In the last year, I have worked with several clients that have been presented with a pricing option in public sector procurements they have been pursuing – either firm fixed price (FFP) or cost-plus fixed fee (CPFF). Deciding which pricing option is the “right” one is a complex decision that hinges on various factors including the nature of the project, the level of risk involved, and the level of detail and/or precision in the project requirements/specifications. Each option has distinct advantages and disadvantages, making them suitable for different situations.

Firm Fixed Price (FFP)

FFP contracts are agreements where a company agrees to deliver a product or service at a predetermined price. This type of contract is generally most suitable for projects with well-defined scopes and deliverables, where the costs can be accurately estimated in advance. The primary advantage of FFP contracts is that they provide a clear budget for the procurement, reducing financial uncertainty for the government. The company assumes the risk of cost overruns, which can incentivize them to manage the project efficiently and control costs.

However, the rigidity of FFP contracts can also be a disadvantage. If the project scope changes or unexpected challenges arise, a company may cut corners to meet the fixed price, potentially compromising on quality. Additionally, companies may include a risk premium in their bids to cover unforeseen costs, which can make FFP contracts more expensive upfront.

Cost-Plus-Fixed-Fee (CPFF)

CPFF contracts, on the other hand, reimburse a company for all project costs up to a predetermined limit, plus a fixed fee that represents the company’s profit. This type of contract is beneficial for projects where the scope is not well-defined or where there is a high level of uncertainty regarding costs. CPFF contracts reduce the financial risk for companies, as they are assured of covering their costs plus a guaranteed profit, which can be particularly important in innovative or research-oriented projects.

The main advantage of CPFF contracts is their flexibility. They can accommodate changes in the project scope without the need to renegotiate the price. This can lead to a more collaborative relationship between the government and the company, focusing on achieving the best possible outcome. However, this flexibility comes with a downside – there is less incentive for the company to control costs, as they are reimbursed for actual costs incurred. This can lead to inefficiencies and higher overall costs for the government.

Evaluating Project Suitability

Deciding which option to price, FFP or CPFF, depends on specific project characteristics:

  • Project Scope and Complexity: FFP contracts are preferable for projects with well-defined scopes, whereas CPFF contracts are better suited for complex or innovative projects where the scope may change.
  • Risk Management: FFP contracts transfer the financial risk of cost overruns to companies, providing them with significant incentives to manage the engagement efficiently. In contrast, CPFF contracts place the risk on the government, potentially leading to higher, but more predictable, project costs.
  • Budgetary Considerations: FFP contracts offer clear budgetary parameters, making them attractive for projects with fixed budgets. CPFF contracts, while more flexible, require careful financial oversight to manage the risk of cost escalations.

Strategic Considerations

Selecting between FFP and CPFF contracts involves strategic considerations, including risk and quality assurance, and market dynamics:

  • Risk Allocation: The choice of contract type influences how financial risk is distributed between the government and the company. Decision makers within the company pursuing the work must assess which side is better positioned to manage these risks effectively (or if the company is even comfortable managing the potential risk associated with a FFP contract). Most companies leverage historical performance and corporate governance policies in their decision-making process
  • Market Dynamics: Companies should also consider market conditions and the competitive landscape. Competitive markets may favor FFP pricing due to the potential for lower costs, whereas specialized projects with limited competition may benefit from the flexibility of CPFF pricing.

Which Is Better?

The choice between FFP and CPFF pricing depends largely on the specific circumstances of the procurement. FFP contracts are generally preferred for routine or well-understood projects with predictable costs, as they provide budget certainty and incentivize cost control. They are particularly suitable for competitive markets where there are many capable bidders.

CPFF contracts, however, may be more appropriate for complex, innovative, or research and development projects where it is difficult to estimate costs accurately in advance. They are beneficial when the project goals are prioritized over cost control, and there is a need for flexibility to adapt to changing requirements.

Ultimately, there is no one-size-fits-all answer to whether a company should opt for FFP or CPFF when the option is presented. The final decision should be based on a thorough analysis of the project requirements, market conditions, and risk tolerance.

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Hinz Consulting is a proposal, capture, and business development consulting firm. We help customers, including Fortune 100 clients, win Government contracts in every market.

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