Why a Competitive Price Range can be More Beneficial Than a Single Target Price
The primary objective of a price-to-win (PTW) analysis in public sector procurements is to identify a price point that not only wins contracts, but also aligns with a company’s business and financial goals. While the straightforward approach of setting a single target price might seem logical, creating a competitive price range often proves to be more effective and strategic. Maximizing Flexibility and a Competitive Edge Public sector procurements can be complex, […]
