In This Week’s Newsletter:
- Opportunity Spotlight of the Week: DOA USACE DB MTF MRR
- Four To Follow: Four Interesting Pursuits
- Capture Corner: Position to Win
- Pricing Insights: The Risk and Opportunity of Premium Pricing
Opportunity Alert – DOA USACE DB MTF MRR
Contact Katie: katie.clatterbuck@hinzconsulting.com
Department of the Army, Army Corps of Engineers (USACE), Design and Build (DB) DHA Military Treatment Facilities Medical Repair and Renewal (MTF MRR).
On June 5, 2026 the Contracting Office released and modifications report on SAM.gov to announce the release of the Industry Day Slides and summary. Questions on all documentation are due no later than 3:00 PM CT on June 12, 2026. Work for this effort involves addressing deferred maintenance, including essential repairs, system replacements, and infrastructure upgrades that were previously delayed due to funding, scheduling, or operational constraints. The final RFP for this $500M opportunity is set for November 2026, with an award date of March, 2027. Reach out to Hinz Consulting for any Capture Management, Competitive Analysis, Graphics, Price to Win, or Proposal support and continue to monitor SAM.gov for any updates in the procurement timeline.
Four to Follow
- Department of Defense (DoD/DOW), Chief Digital and Artificial Intelligence Officer (CDAO), Joint Artificial Intelligence Center (JAIC), Artificial Intelligence Talent 3 (AIT). The DoD has need of a contractor to provide a team of top-tier AI staff, composed of engineers, enablers, and managers led by domain experts, to support DoD agencies. The final RFP for this $249M Small Business Set-Aside, Basic Ordering Agreement (BAO), is estimated for release around December 2027, with an award around May 2028. Continue monitoring SAM.gov for further updates.
- Department of the Air Force, Enterprise Resource Planning Common Services (ERP CS). On June 5, 2026, the Contracting Office released an RFI for industry partners to help the AFLCMC/GBE ERP CS PMO build, integrate, and sustain common services on the Cloud One Oracle Cloud Infrastructure platform. The effort will strengthen a standardized shared-services model to improve collaboration, streamline business functions, and integrate emerging technologies in support of the warfighter. Questions are due no later than COB June 15, 2026, with responses due by COB July 7, 2026. The final solicitation for this $192M opportunity is set for release in October 2026 with an estimated award in January 2027. The competition type is currently unknown. Monitor SAM.gov for updates.
- Department of Homeland Security (DHS), Customs and Border Protection (CBP), Traveler Processing and Vetting Software 2 (TPV 2.0). CBP has the need for contractors supporting a 24×7 mission critical environment that requires innovative, mobile, resilient, and scalable technology solutions. Work includes application development, modernization, enhancements, operations, maintenance, and specialized equipment integration. The final RFP for this $100M Full and Open/Unrestricted opportunity is anticipated for release via GSA MAS in August 2026, with a potential award timeframe of October 2026. Continue to monitor SAM.gov for any updates.
- Department of the Navy, Comprehensive Cyber Support Services III (CCSSIII). The Navy has a continuing need for a contractor to provide cybersecurity personnel with expertise to deliver, maintain, and train cyber capabilities needed by MARFORCYBER to achieve mission objectives. This $113M Small Business Set-Aside is due for release in October 2028 via SeaPort NxG with an approximate award timeframe of June 2029. Continue to monitor SAM.gov and your SeaPort portal for any updates.
Position to Win
Contact John: john.amoriello@hinzconsulting.com
In capture management, positioning your organization as a proven vendor with comparable past performance—matching the size, scale, scope, and complexity of the target opportunity—is a primary win factor. Demonstrating this alignment drives contract acquisition by:
- De-risking the Procurement: Reassuring evaluators of timely, on-budget delivery with minimal operational disruption.
- Maximizing Evaluation Scores: Securing higher technical and past performance marks, which are heavily weighted in government and enterprise bids.
- Justifying Premium Pricing: Shifting the conversation from “lowest cost” to “best value” by backing your price point with proven capabilities.
- Accelerating Pre-RFP Shaping: Building immediate trust and credibility during early customer engagement and solution positioning.
- Establishing Concrete Differentiation:Distinguishing your solution from look-alike competitors through verified metrics and case studies.
The Risk and Opportunity of Premium Pricing
Contact Dr. Tom: thomas.hudgins@hinzconsulting.com
In positioning to win, a higher price tag isn’t a barrier; it’s a powerful psychological signal of superior value. If you position your offering correctly, customers won’t just accept the premium price; they will seek it out.
To justify a premium price, you must shift the conversation from cost to outcome. Brands win by deeply understanding their audience’s acute pain points and framing their solution as the ultimate, indispensable remedy. You aren’t selling a product; you are selling value-added capability status, peace of mind, time saved, or unparalleled quality.
Effective premium positioning relies on three pillars:
- Scarcity and Exclusivity:Creating an elite tier that not everyone can access
- Irreproachable Quality:Delivering a signature experience or proprietary technology that competitors cannot easily replicate
- The Cost of Inaction:Helping the buyer realize that choosing a cheaper, inferior alternative will cost them more in the long run (competitive intel and assessments help uncover this during the due diligence phase of a good PTW exercise)
When you successfully align your brand identity with high-value transformation, the price ceases to be a negotiation point. It becomes the definitive proof of your excellence.
- June 18th: 2026 Army Summit in Reston, VA
- June 22nd: GovCon Summer Soiree in Washington DC
- July 1-2nd: American Small Business Contracting Summit in Reston, VA
- July 30th: 2026 Air and Space Summit in McLean, VA