In This Week’s Newsletter:
- Opportunity Spotlight of the Week: USSOCOM SOFGSD
- Four To Follow: Four Interesting Pursuits
- Pricing Insights: The DOGE Effect: Re-shaping the Future of Federal Contracting
- Capture Corner: Product Enablement and Capture
Opportunity Alert – USSOCOM SOFGSD
Contact Katie: katie.clatterbuck@hinzconsulting.com
U.S. Special Operations Command (USSOCOM), Special Operations Forces (SOF) Global Services Delivery (SOFGSD).
USSOCOM requires support in Education and Training services, management support services, program management, engineering, technical and professional services, as well as administrative and other services. On September 4, 2025, the Contracting Office released Amendment 03 for the Draft solicitation, updating the Draft Section L, Section M, IDIQ SOW, and other Draft documents. Anticipated release for this $3.2B Small Business Set-Aside IDIQ is November 2025, with a projected award timeframe of February 2026.
Contact Hinz Consulting today for Capture, Proposal Management, and Price-to-Win support.
Four to Follow
- Department of Defense (DoD), USSOCOM, EAGLE-1. USSOCOM needs a contractor to provide planning, systems engineering, optimization, and operationalization for existing and future Joint AISR Sensor Data Transport Infrastructures. According to the August 2025 FEDSIM First Friday, the $2.1B Full and Open/Unrestricted final solicitations are due for release in mid-October 2025 under OASIS+, with Oral Presentations due in January 2026. Awards are anticipated in April 2026. Continue to monitor SAM.gov and your eBuy portal for updates to the procurement timeline.
- Department of the Army, U.S. Army Corps of Engineers (USACE), FY26 31 Training Support Services and Sustainable Range Program. USACE needs support in the Savannah District for environment, base, and training support services, and Sustainable Range Program (SRP) subject matter expert (SME) support for U.S. Army Forces Command (USFORSCOM). The final solicitation release for this $49M IDIQ is estimated for November 2025, with a projected award timeframe of July 2027. The competition type is currently unknown. Continue to monitor SAM.govfor updates.
- Department of Defense (DoD), Military Community and Family Policy, Outreach Digital Enterprise Services III (MCFP) (MODES III). DoD requires support for various activities, programs, policies, stakeholder affairs, strategic communications, IT cybersecurity, and cloud migration execution. According to the September 2025 FEDSIM First Friday, the final solicitation is anticipated for release in October 2025 through OASIS+ SB as a single award, $300M contract. The projected award date is expected in March 2026. Continue to monitor SAM.govand your eBUY portal for further updates to this opportunity.
- Department of Homeland Security (DHS), Customs and Border Patrol (CBP), Traveler Processing and Vetting Software 2 (TPVS 2.0). CBP requires software application support services for the TPVS suite. Work involves application development, modernization, enhancements, operations, maintenance, and the integration of specialized equipment for over 60 applications/systems. On September 4, 2025, DHS released the Draft Solicitation through GSA MAS. The final RFQ for this $100M Full and Open/Unrestricted BPA is anticipated for mid-October 2025 with a projected award in March 2026. Continue to monitor SAM.gov and eBUY for further information.
The DOGE Effect: Re-shaping the Future of Federal Contracting
Contact: connor.jones@hinzconsulting.com
The Department of Government Efficiency (DOGE) has implemented comprehensive reforms to federal procurement, designed to enhance efficiency and reduce costs. These changes are reshaping the contracting landscape and require contractors to adjust their strategy.
Observed Trends
- Price over Value: Technical price premiums are becoming harder to justify as contracting offices place greater weight on the lowest evaluated cost.
- Incumbents: Price has become the most important factor when retaining work.
- Shift to FFP and broader use of vehicles: Firm Fixed Price contracts are increasingly favored over Cost-Plus structures, pushing more cost risk onto contractors. Speed of acquisition is critical, with agencies relying more on GWACs, MACs, IDIQs, and OTAs to buy quickly.
- Procurement Delays: Contracting offices are navigating a wave of executive orders and mandates, slowing down award cycles.
- Streamlined RFPs: Fewer technical areas are evaluated, with hands-off checklist-style reviews becoming common.
Contractor Strategies to Mitigate Risk
- Leverage Price-to-Win (PTW) Analysis: Apply PTW insights to sharpen pricing strategy, forecast competitor moves, and succeed in an evaluation landscape that is increasingly driven by price sensitivity
- Embrace Data-Driven Value Proposals: Offer transparent, data-backed pricing that clearly demonstrates efficiency and cost savings.
- Target Specialized, High-Impact Areas: Shift away from commoditized offerings and toward essential capabilities, such as automation, AI, cybersecurity, cloud/zero-trust, and advanced data analytics.
- Consolidate and Optimize Internal Costs: Streamline overhead and administrative functions to make indirect rates more competitive.
- Offer Innovative Technology Solutions: Integrate automation and digital tools into technical solutions to offset labor costs and improve delivery efficiency.
Final Thought
DOGE signals a future where price discipline and rapid acquisition drive award decisions. Those who adapt early are more likely to emerge as leaders, while others risk falling behind.
Product Enablement and Capture
Contact John: john.amoriello@hinzconsulting.com
The key to this application is to treat the product enablement process as a “capture plan” and the internal teams as the “customer” you need to “win over.” The breakdown below further identifies the core steps of the Capture Methodology and how it translates to product enablement:
1. Opportunity Identification & Qualification
This first step involves identifying the need for product enablement and defining its scope.
- Capture Approach: A company identifies a specific contract opportunity and determines if it’s a good fit to pursue based on its capabilities and strategic goals.
- Product Enablement: The product team identifies the need for internal readiness for a new product or a significant update. This includes defining the key audiences, their specific knowledge gaps, and the business goals tied to successful product adoption. A good qualification process would assess whether the product is “enablement-ready”—meaning its features, messaging, and roadmap are well-defined enough to begin creating training materials.
2. Customer Pain Point Analysis & Intelligence Gathering
This is the research phase where you get to know your “customer”—the internal teams.
- Capture Approach: The capture team analyzes the client’s pain points, goals, and needs. They also gather intelligence on competitors and key decision-makers.
- Product Enablement: The product enablement team works to understand the unique pain points of the customer or opportunities centered around the product demand signals. Gather this intelligence through interviews, surveys, and by analyzing past product launch feedback.
3. Develop a Winning Strategy
Based on your research, you develop a tailored plan to “win”.
- Capture Approach: The capture team crafts a strategy to position their company as the best solution, highlighting unique differentiators and value propositions.
- Product Enablement: You develop a comprehensive enablement strategy for each internal team. This includes creating role-specific content (e.g., sales playbooks, customer support cheat sheets), designing a training program (e.g., workshops, e-learning modules), and identifying the most effective communication channels. The “win themes” are the key value propositions of the product that are most relevant to each team’s role.
4. Action Plan & Execution
This is where the plan is put into action.
- Capture Approach: The team executes the capture plan, which may involve developing relationships with key stakeholders, conducting product demonstrations, and preparing proposal documents.
- Product Enablement: The enablement team executes the plan by creating the training materials, conducting workshops, and sharing resources. This phase is about providing hands-on opportunities for employees to “play” with the product, ensuring they are comfortable and confident. It’s also about fostering cross-functional alignment by facilitating communication across the organization.
- September 16-17th: COVITS in Richmond, VA
- October 2nd: 2025 Intel Summit in McClean, VA
- November 5-6th: GovAI Coalition Summit in San Jose, CA