Federal customer buying behavior plays a critical role in shaping how opportunities are structured, evaluated, and awarded. While acquisition regulations provide a common framework, individual agencies and buying offices often develop distinct patterns based on mission needs, budget realities, and risk tolerance. Contractors that understand federal customer buying behavior are
Proposal win-loss analysis is one of the most underutilized tools in government contracting. Many organizations track wins and losses at a high level, but few invest the time needed to understand why outcomes occurred and how those insights should shape future pursuits. A disciplined proposal win-loss analysis transforms proposal results
Competitive pricing benchmarks play a central role in how government agencies evaluate cost and price proposals. While many contractors focus on internal cost models, agencies rely heavily on external comparisons to determine whether proposed pricing is realistic, reasonable, and aligned with market conditions. Competitive pricing benchmarks provide the reference points
Past performance relevance is one of the most influential factors in government contract evaluations, yet it is frequently misunderstood by contractors. While many firms focus on showcasing their largest or most recent contracts, evaluators are primarily concerned with how closely prior work aligns with the current requirement. Past performance relevance
Federal market entry is a strategic decision that requires far more than registering a company and responding to solicitations. For organizations accustomed to commercial markets, the federal space introduces new rules, buying behaviors, and evaluation standards that can significantly impact success. A thoughtful federal market entry strategy focuses on understanding
Proposal pricing defensibility is one of the most scrutinized and misunderstood elements of government contracting. While competitive pricing is essential, low price alone rarely secures an award. Agencies evaluate pricing to assess realism, risk, and the contractor’s understanding of the work. A defensible price tells a clear story about how
Explore Volume 108 of Hinz Consulting’s newsletter. Contact Hinz Consulting to learn more information about government.
A federal recompete represents one of the most complex and revealing moments in the government contracting lifecycle. Unlike first-time competitions, agencies enter recompetes with years of performance data, established expectations, and a clear understanding of where the current contract has delivered value and where it has fallen short. Success depends
Many federal pursuits fail not because teams lack experience or effort, but because early assumptions were never tested. assumption validation is the discipline of identifying what you believe to be true about an opportunity and confirming it before those beliefs shape pricing, staffing, and delivery commitments. Organizations that apply this
Federal contractors often have the right processes on paper but still experience inconsistent outcomes across pursuits and programs. The issue is rarely a lack of reviews or meetings—it is the absence of a consistent governance cadence that keeps decisions aligned, timely, and actionable across the organization. When governance is applied
Hinz Consulting is a proposal, capture, and business development consulting firm. We help customers, including Fortune 100 clients, win Government contracts in every market.
