Proposal win-loss analysis is one of the most underutilized tools in government contracting. Many organizations track wins and losses at a high level, but few invest the time needed to understand why outcomes occurred and how those insights should shape future pursuits. A disciplined proposal win-loss analysis transforms proposal results
Competitive pricing benchmarks play a central role in how government agencies evaluate cost and price proposals. While many contractors focus on internal cost models, agencies rely heavily on external comparisons to determine whether proposed pricing is realistic, reasonable, and aligned with market conditions. Competitive pricing benchmarks provide the reference points
Past performance relevance is one of the most influential factors in government contract evaluations, yet it is frequently misunderstood by contractors. While many firms focus on showcasing their largest or most recent contracts, evaluators are primarily concerned with how closely prior work aligns with the current requirement. Past performance relevance
Federal market entry is a strategic decision that requires far more than registering a company and responding to solicitations. For organizations accustomed to commercial markets, the federal space introduces new rules, buying behaviors, and evaluation standards that can significantly impact success. A thoughtful federal market entry strategy focuses on understanding
Proposal pricing defensibility is one of the most scrutinized and misunderstood elements of government contracting. While competitive pricing is essential, low price alone rarely secures an award. Agencies evaluate pricing to assess realism, risk, and the contractor’s understanding of the work. A defensible price tells a clear story about how
A federal recompete represents one of the most complex and revealing moments in the government contracting lifecycle. Unlike first-time competitions, agencies enter recompetes with years of performance data, established expectations, and a clear understanding of where the current contract has delivered value and where it has fallen short. Success depends
Many federal pursuits fail not because teams lack experience or effort, but because early assumptions were never tested. assumption validation is the discipline of identifying what you believe to be true about an opportunity and confirming it before those beliefs shape pricing, staffing, and delivery commitments. Organizations that apply this
In federal contracting, organizations often focus heavily on pipeline development while assuming delivery resources will adjust as needed. Over time, this assumption leads to execution strain, missed expectations, and internal burnout. Capacity planning provides the structure needed to align pursuit decisions with realistic delivery capability before commitments are made. When
In federal contracting, many bid decisions are driven by urgency, pipeline pressure, or optimism rather than evidence. Over time, this leads to inconsistent wins and execution challenges that could have been avoided. Risk informed bidding provides a disciplined approach that helps organizations evaluate opportunities based on realistic exposure, not just
In federal contracting, few issues cause more long-term damage than weak pricing assumptions. While competitive pressure is real, success is rarely driven by being the lowest bidder alone. pricing realism is what separates proposals that look good on paper from programs that can actually be delivered without margin erosion or
Hinz Consulting is a proposal, capture, and business development consulting firm. We help customers, including Fortune 100 clients, win Government contracts in every market.
